Many fledgling entrepreneurs make the mistake of assuming customers will come to them. But even if your product really is the solution to all ills, that still doesn’t mean people will find it without the proper marketing.
Kikkerland, a Dutch design company, hosts an annual Design Challenge, in which students compete to create a product to be sold. Although Kikkerland has a reputation for whimsy, with past products including maraca-shaped cocktail shakers and a barbecue grill that collapses into a suitcase, this year’s winner is surprisingly utilitarian. The Cable Loft is a […]